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The Furniture Flip Challenge™

One Piece. One Box. 21 Days.

Find it. Flip it. Show it. Sell it.

You bring one piece of furniture. We send everything else, along with three weeks of live virtual teaching over Zoom, a group of makers working right alongside you, and a place to show the result when it's done.
Before, brass and walnut chair
After, chair finished in One Step Paint Linen and Hugo Gray, Windsor gold leaf detail, clear wax
Before After
@brasswalnut
Join the Challenge

$247 enrollment. Challenge Box included, free shipping.

Here's the truth.

You already have the creativity.

Let Amy teach you what to do with it.

21 Days. One Piece. A Real Roadmap.

More Than a Box

The box is just the beginning.

The box gets you started. The community keeps you going. Finish strong, and you're eligible for $500 cash, the Finisher hat, and your invitation into The Finish Society.

Includes: One Step Paint 16oz & 32oz · Beeswax & Cerusing Wax · Gold Leaf & Size · Full Tool Kit · 21-Day Curriculum · Live Coaching

The Furniture Flip Challenge Box contents
Your only decision Choose your two One Step Paint colors. Everything else is handled.
What's Included
  • – One Step Paint, 16oz and 32oz, in your two chosen colors
  • – Finishing supplies: beeswax, cerusing wax, gold leaf, and size
  • – A full brush and tool kit, plus Clean Slate
  • – The 21-day curriculum, instructions and inspiration guide, two live sessions a week, and the Kajabi community
  • – Social templates, your Challenge hashtag, and the hat, earned by finishers, never sold
$247 Free shipping included
Choose Your Colors
For Inspiration

See what's possible.

A little inspiration before you go find your own piece.

A nightstand finished with a cerused, refined technique
An upholstered chair with painted fabric and gold leaf detail
A table finished with bold pattern play
Recognition + Visibility
355,000+

people could discover your work

You're not creating behind closed doors. You're building in front of a community that's cheering you on, and the strongest transformations are introduced to Amy Howard's audience across social and the AHAH website.

Your name. Your Instagram. Your story.

Plus, a $500 Grand Prize for the standout transformation. The prize is the celebration. Visibility is the opportunity.
The Structure

Three Weeks. One Piece. Start To Sold.

Find It.

1Welcome & Intro
2What to Look For
3Top 3 Chosen
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6
7

Flip It.

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Show It. Sell It.

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Find It.

You source your piece and learn to see what it could be. How to read bones, spot good construction, and know what to walk away from.

Flip It.

Design, paint, wax, gild. This is the week your hands learn a professional finish.

Show It. Sell It.

Style it, photograph it, write its story, price it, and put it in front of buyers. The finish is half the skill. This week is the other half.

The Shape of the Challenge

Twenty-one days, three simple stages.

Week One

Find it, prep it

Choose your piece, unbox your supplies, and join the opening live session where Amy walks you through prep, start to finish.

Week Two

Flip it, layer it

Paint, finish, and build your piece up in guided stages, with daily prompts and live troubleshooting inside the community.

Week Three

Show it, sell it

Photograph your reveal, share it with the group, and walk away with a finished piece and the skills to do it again.

After the Challenge

You don't purchase this. You earn it.

Finish the Challenge, and you're eligible for The Finish Society™ Founders Club, Class of 2026, Amy's ongoing mentorship in turning your creativity into a profitable furniture business. Sourcing. Pricing. Marketing. Selling.

Doors close after this Challenge, and won't open again until Spring 2027.

Before You Enroll

Questions, answered honestly.

Do I need to already have a piece before I start?
No. Week One is Find It, Amy teaches you exactly how to source, evaluate, and choose the right piece before you touch a single tool.
Is this taught in person?
No, everything is virtual. You'll get the full 21-day video curriculum, two live Zoom sessions a week with the AHAH team, and access to the private Kajabi community.
What's included in the $247?
Your Challenge Box, One Step Paint in your two chosen colors plus finishing supplies and tools, free shipping, the full curriculum, live coaching, and eligibility for The Finish Society Founders Club when you finish.
What if I don't finish in 21 days?
Life happens. You'll keep access to the teaching and community, and can finish at your own pace, no penalty.
I've never painted furniture before. Is this for me?
Yes. The Challenge is built for beginners and experienced flippers alike, everyone works with the same box and the same teaching.
Do I need a dedicated workspace?
A garage, patio, or well-ventilated spare room works fine. We'll walk you through setup in week one.
When does the next Challenge start?
Twenty-one days, twice a year. The next Challenge dates are announced to the list first.

One piece. One box. Twenty-one days.

This is your chance. Are you in?

Save My Spot

$247 enrollment. Challenge Box included, free shipping.

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